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Overview

Charlton Store

With an emphasis on classic styles and progressive design, Charlton is an Australian brand made for travelling the globe. The focus is on fabrics of premium quality which offer a sense of high-end construction. The brand is encapsulated by forward thinking design imbued with a sense of nostalgia. A considered edit of functional and durable pieces have been specially crafted to only improve with age. Charlton is an ever evolving project focused on building a lifestyle around the core values of authenticity and consistency.

Pre-launch targeted social videos created hype for the intended target audience
(fashion conscious upper-middle class males with expensive buying habits).

Post-launch Charlton became ranked in the top 10% of all Shopify stores due to amount of volume it was moving in it’s first month.

Campaign Photography: James Tolich
Product Photograhy: Henry Cousins

 

 

 

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