With an emphasis on classic styles and progressive design, Charlton is an Australian brand made for travelling the globe. The focus is on fabrics of premium quality which offer a sense of high-end construction. The brand is encapsulated by forward thinking design imbued with a sense of nostalgia. A considered edit of functional and durable pieces have been specially crafted to only improve with age. Charlton is an ever evolving project focused on building a lifestyle around the core values of authenticity and consistency.
Pre-launch targeted social videos created hype for the intended target audience
(fashion conscious upper-middle class males with expensive buying habits).
Post-launch Charlton became ranked in the top 10% of all Shopify stores due to amount of volume it was moving in it’s first month.
Campaign Photography: James Tolich
Product Photograhy: Henry Cousins